Kalev Brand Store – Design Competition Entry
In collaboration with interior architect Annika Lill – Special Prize for Boldest Concept
This concept was created for the interior design competition of Estonia’s most iconic confectionery brand, Kalev. The idea was to design a space that itself becomes a layer of packaging—a striking and memorable environment that envelops the products like a foil wrapper around sweets.
The store was envisioned as a hybrid between factory, gallery, and boutique, with every surface contributing to a heightened sensory experience. The material palette was built around reflective silver (reminiscent of chocolate wrappers) and joyful yellow, creating a festive, bold, and urban atmosphere.
Furniture was designed as modular and sculptural objects—visually unified display elements with integrated storage—so that each unit resembled a product in itself. The layout included transparent candy containers, tasting zones, flexible seating/display pedestals, and a visually striking marzipan-inspired storefront window.
The project received a special prize for boldest design concept, recognizing its strong visual identity and imaginative interpretation of the brand experience.
ABOUT
- Nortal HQ
- Depowise HQ
- T53 - apartment building
- Exhibition stands for Estonian Trademark
- Kalev Brand Store – Design Competition Entry
- Viimsi Riviera - apartment building
- Graf Zeppelin - apartments
-
Mustjala boarding house
- Kuressaare day center
- RMK - State Forest Managment Centre
kolchinheleri@gmail.com
Whatsapp / +37255694744
Instagram / kolchin_
©2025 Portfolio